New York is one of the best places to live, but if you have seen the Big Apple New York City, you would see extremes of all kinds.
The housing area in New York is a case study in itself, and while there are the best of the best houses and buildings, each of these comes with its own challenges.
Plumbing is one of the challenges faced by New York House Owners for sure.
If you are a New York-based Plumbing Contractor or a plumbing-related products seller, you must be facing stiff competition.
Marketing and Advertising are expensive, and it can be really tricky in a competitive environment.
Today, we will discuss several marketing strategies for plumbing contractors that can help generate leads in a competitive market like New York.
- Website
- Google My Business Profile
- Prominently mentioned phone number and contact details
- Clearly defined services
- USPs
- Offers
- Team, Experience, Capabilities
A Good Plumbing Website
What does it take to have a good plumbing website that ranks well in Google and drives more and more leads for your business?
- Pages
- Pages for every service
- Pages for every location and area
- Mobile Responsive
- Quick to Load
- Call to Action
Service Specific Pages
When building a website, you must create service specific pages.
- Residential Plumbing vs Commercial Plumbing
- Drain Cleaning, Leak Detection etc
- Toilet Repair vs Toilet Replacement
- Swimming Pool Plumbing
If you are offering the above services or similar services, you must consider having a dedicated page for each of these services.
This way, you can build a keyword rich theme for each of these services by talking in detail and explaining your process which will help your prospective clients.
Google My Business Profile
A Google My Business profile is a must for every business that offers its products and services in a particular area.
Having a Google My Business profile gives clear signals to Google about your services and areas you cover.
The name, address and phone number are the 3 most crucial features that you need to highlight in your Google business profile.